my NEW idea:
since my building is located close to the heart of downtown Baton Rouge, i wanted a place that evokes history and encompasses baton rouge, LSU sports, and the college atmosphere that saturates this area.
therefore, I would like to introduce Baton Rouge TAILGATE, Sports Bar & Bistro. its theme will revolve around history and nostalgia, with a 1950's twist. My final logo below, i feel emulates that. i wanted the word TAILGATE to stand out, since that is the main name of the restaurant, and i wanted it to resemble letters on an old license plate. subtle pinstripes separate the top portion, and then the overall shape is supposed to give a feel of the old chevy and ford truck's emblems. below shows how my design has evolved:



