Two of our biggest rivals, the university of florida gators and university of alabama crimson tide, are 2 examples i am choosing to focus on for branding and franchising of the Tailgate. Baton Rouge will be the original location of this bar and restaurant, but it can be re-created in any major college city. school colors and the use of levels and random clocks are the major branding tool for each new tailgate location. special touches from around that school's campus and surrounding community will make each locale different, yet unique to that city. tailgates are all about sports, food, drinking, and fun.. and that is what i hope to achieve with each location.
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