Thursday, February 12, 2009

New Logo Options

below are some different options of logo's i have been struggling with. for some reason, it has taken me way longer then it should to come up with a logo that i like and one that will help to brand my restaurant and give it an identity from those who pass it on the street.

my NEW idea:
since my building is located close to the heart of downtown Baton Rouge, i wanted a place that evokes history and encompasses baton rouge, LSU sports, and the college atmosphere that saturates this area.

therefore, I would like to introduce Baton Rouge TAILGATE, Sports Bar & Bistro. its theme will revolve around history and nostalgia, with a 1950's twist. My final logo below, i feel emulates that. i wanted the word TAILGATE to stand out, since that is the main name of the restaurant, and i wanted it to resemble letters on an old license plate. subtle pinstripes separate the top portion, and then the overall shape is supposed to give a feel of the old chevy and ford truck's emblems. below shows how my design has evolved:




Original Logo Design


this is my original logo from last semester. it was quickly shot down by the faculty, even though i still like it. i knew i needed something better to brand my restaurant, so this is no longer.

Wednesday, January 21, 2009

101 St. Ferdinand Street

the first picture shows a site plan of my restaurant, which is the square corner building in the top left. the others show my building's facade and the infamous clock forever stuck at 10:06. the picture below is the original logo i created this past semester. my idea for this project is a restaurant/bar/banquet space which will be housed in the existing, and abandoned, corner building on St. Ferdinand Street in the downtown area of Baton Rouge. my ideas and name of the restaurant has just recently changed to Baton Rouge Tailgate, but was originally called Concentricity.. which no one liked or could even pronounce, so i knew that had to change.