Monday, April 20, 2009

FOCUS: Franchising and Branding- logos

Two of our biggest rivals, the university of florida gators and university of alabama crimson tide, are 2 examples i am choosing to focus on for branding and franchising of the Tailgate. Baton Rouge will be the original location of this bar and restaurant, but it can be re-created in any major college city. school colors and the use of levels and random clocks are the major branding tool for each new tailgate location. special touches from around that school's campus and surrounding community will make each locale different, yet unique to that city. tailgates are all about sports, food, drinking, and fun.. and that is what i hope to achieve with each location.

final logo!! (finally)

more interior

right by waiting area showing entrance into elevator and also back towards the main entrance of restaurant. purple column in far left will be repeated for floor support. these columns are also found flanking tv's in bar.
opposite end of restaurant from mezzanine. shows beginning stages of second level. will have railings for sure! also, at least one staircase for waiters/guests, elevator will bring guests right up to the level. figure shows scale. about 10' from level 2 floor to column capitol.
view of bar looking towards entrance. gives a good view of second level.
original artwork and photography will be found throughout restaurant from and around LSU's campus.
looking up at mezzanine level. large blue screen will be a huge projection screen/tv for sports games. banquette seating in far corner. 4 large tv's line the wall. on floor level, the use of clocks is carried throughout restaurant in tribute to the old clock on the building's exterior.

interior perspectives.. still in the workings

additional view of back of bar near mezzanine level. you can see both levels here that makes it both a standing and sitting bar, with eye level constant across the two.
view of bar as soon as you enter. walk through arch and either be seated or walk around to back of bar to stand and place order. restrooms and kitchen located in back. another seating area will be developed in back. first view of second level. i want to hopefully make it see through or a hazy material so that you can't see exactly, but can make out shapes from above.
view looking right as you enter the space. still trying to figure out hostess stand and arch.. bar is in immediate view upon entering, which is seen at left. mezzanine seating up to the right.

exterior perspectives (still in progress somewhat)

menu boards to display that day's selection.
view of entrance. stadium seating acts as benches for waiting. need to work on lighting near doors and to highlight menus.
revised exterior: pushed overhang up to second floor level, moved entrance from corner to a more central position. still have to add in 3rd floor windows.